Real Estate Syndication, "Distribution Trumps Destination" so says Saul Klien in this fantastic video that explains real estate syndication in a way that absolutely makes sense.
This morning as we approach the Thanksgiving Holiday I've just got to say, Thank you to Saul Klien, who has been a leader in real estate and real estate technology. I took my e-Pro certification under Saul's Internet Crusade before the National Association of REALTORS took over the class and that was one of the smartest/bravest/best things I've ever done.
I specialize in a second home and land market that requires a good understanding of technology. Most of my real estate transactions are with out of area buyers and sellers. I utilize and enhance marketing and syndication of listings with tools like visual tours. I've talked with a lot of you about syndication and explained how important it is, but Saul Klein nails it.
Our MLS Board offers syndication through List Hub. United Country offers syndication through their online partners as does The Real Estate Book and since I rarely work with clients who won't participate in syndication, you can safely assume your listing is syndicated.
Now in our rural area, we occasionally get some errors, particularly mapping errors, some I can fix and some I can not. Sometimes we find off the wall examples of data feed errors, like $17,000 appearing at $1700, but, the technology is improving everyday and while I can't make changes to your listing on every little site, like "typepad" and "hothomes", I want you to understand that I am covering the bases and have accounts with the big guys.
Real Estate Syndication - made easy - watch and learn from one of the big guys, Saul Klein whom I am grateful to "follow" in RealTown.
Rutherford County NC: Karen D. McCall, Broker, REALTOR, CREN, e-Pro, shares her techspertise, promotes properties, and helps you buy and sell real estate in Western North Carolina.
Monday, November 21, 2011
Saturday, November 19, 2011
Get Preapproved? Prequalified?
Get pre-approved, pre-qualified, who me? Why should I? Do you think I would misrepresent my buying power? You're the third REALTOR who's asked me that.
Well those other two didn't explain pre-approval. Pre-approval, and I'm using this interchangeably with pre-qualification, is a good thing. It enables you the client and me the REALTOR. Right this minute I've got three potential buyers on the fence. I'm writing this for them because they evaporated when I asked them about finances. I'm the REALTOR so finances are none of my business, right?
Wrong.
As your Buyer's Agent I am your hired professional. I'm getting paid to represent you and if you don't have any money, and you don't have any credit, then you can't buy a house, period. I can't help you; I can only hurt you.
Here's why I am telling you to get pre-approved:
1. I need to know what our price range is so I can find and show you homes you could buy, not more home, or less home (unless that's what you want), but just the right home.
2. I need to know if there are any smudges on your credit report we could be working on now to get you a better rate on interest later.
3. I need to know when we present an offer that we're presenting a strong offer, and you need to know pre-approval could help you win the house in a multiple offer situation.
4. I need to know who we'll be working with. We need a mortgage officer who can tell you exactly what interest rate you qualify for, can give you numbers, explain PITI (Principle, Interest, Taxes, Insurance) and tell you what your payments will be at your price point.
5. I need to know what mortgage options are available to you. Looking for a home that qualifies under FHA is different than a home that's going to qualify for VA, and the FHA and the VA change their requirements, not as often as Adobe upgrades their reader, but often enough.
6. I need to know you're qualified to buy a house BEFORE I put you in my car and drive you all over the 566 square mile Rutherford County to look for the perfect place and THEN find out you have a little credit problem. I am a self-employed business person. It's my money going in the gas tank. If you're honest and tell me Maybe Someday you'll buy a house, then Maybe Someday I'll take you out to look at houses. Sometimes I preview homes, and I like to have company when I'm going to look at vacant properties.
I want to help you buy the most house for the least money. I want to help you get into a home that can be a tax shelter as well as a family shelter for years to come, so get pre-approved, will ya?
Here's the harsh reality.
Champagne taste on a beer budget - ever heard that? You want to see houses you can't afford - maybe you'll make an offer and get a $200,000 house for $75,000 - really? It does happen, but you should know one of the stipulations on making an offer on a deal like this is "Proof of Funds" that has to go in with the offer.
You just need a cheap fixer-upper because you're handy and so are your friends/family members, but you don't have any money. And about this, I am sorry, but banks only loan money to investors on fixer-uppers. They loan money to people who have money. Banks aren't going to take a chance on you. I hate it - but unless you've got a wealthy friend of family member who'll front you the money you're out of options. Banks aren't going to loan money on anything but a move-in ready house, because if you miss a payment they want a house that's move-out and re-sale ready.
You've got credit problems? I can't solve them for you, but I can help.
Owning a home has long been called The American Dream. Helping you find a home, putting you in a home, well that's my dream. When you walk into a house and say: This is it - I get goosebumps. And after you move in I nod my head when I drive by and feel good. This is a real feel-good business.
But when you fall in love with a house, and I can't help you get it, then I feel bad, and you feel bad, and the seller feels bad, and their agent feels bad and it's bad.
What's worse? When I drive by your house and know you're losing it. Boy do I feel bad. Even after you move out, when I drive by that house, I feel bad. If you get in trouble, I will help you any way I can. I can not make your payments, but I'll list your house, and help you make a plan, and give you boxes if have to move out. And that's really bad....
Listen, the last thing I want to do is to help you get more house than you can afford. So do yourself and me a favor. Get pre-approval/pre-qualified.
Get preapproved. It's a good thing.
Well those other two didn't explain pre-approval. Pre-approval, and I'm using this interchangeably with pre-qualification, is a good thing. It enables you the client and me the REALTOR. Right this minute I've got three potential buyers on the fence. I'm writing this for them because they evaporated when I asked them about finances. I'm the REALTOR so finances are none of my business, right?
Wrong.
As your Buyer's Agent I am your hired professional. I'm getting paid to represent you and if you don't have any money, and you don't have any credit, then you can't buy a house, period. I can't help you; I can only hurt you.
Here's why I am telling you to get pre-approved:
1. I need to know what our price range is so I can find and show you homes you could buy, not more home, or less home (unless that's what you want), but just the right home.
2. I need to know if there are any smudges on your credit report we could be working on now to get you a better rate on interest later.
3. I need to know when we present an offer that we're presenting a strong offer, and you need to know pre-approval could help you win the house in a multiple offer situation.
4. I need to know who we'll be working with. We need a mortgage officer who can tell you exactly what interest rate you qualify for, can give you numbers, explain PITI (Principle, Interest, Taxes, Insurance) and tell you what your payments will be at your price point.
5. I need to know what mortgage options are available to you. Looking for a home that qualifies under FHA is different than a home that's going to qualify for VA, and the FHA and the VA change their requirements, not as often as Adobe upgrades their reader, but often enough.
6. I need to know you're qualified to buy a house BEFORE I put you in my car and drive you all over the 566 square mile Rutherford County to look for the perfect place and THEN find out you have a little credit problem. I am a self-employed business person. It's my money going in the gas tank. If you're honest and tell me Maybe Someday you'll buy a house, then Maybe Someday I'll take you out to look at houses. Sometimes I preview homes, and I like to have company when I'm going to look at vacant properties.
I want to help you buy the most house for the least money. I want to help you get into a home that can be a tax shelter as well as a family shelter for years to come, so get pre-approved, will ya?
Here's the harsh reality.
Champagne taste on a beer budget - ever heard that? You want to see houses you can't afford - maybe you'll make an offer and get a $200,000 house for $75,000 - really? It does happen, but you should know one of the stipulations on making an offer on a deal like this is "Proof of Funds" that has to go in with the offer.
You just need a cheap fixer-upper because you're handy and so are your friends/family members, but you don't have any money. And about this, I am sorry, but banks only loan money to investors on fixer-uppers. They loan money to people who have money. Banks aren't going to take a chance on you. I hate it - but unless you've got a wealthy friend of family member who'll front you the money you're out of options. Banks aren't going to loan money on anything but a move-in ready house, because if you miss a payment they want a house that's move-out and re-sale ready.
You've got credit problems? I can't solve them for you, but I can help.
Owning a home has long been called The American Dream. Helping you find a home, putting you in a home, well that's my dream. When you walk into a house and say: This is it - I get goosebumps. And after you move in I nod my head when I drive by and feel good. This is a real feel-good business.
But when you fall in love with a house, and I can't help you get it, then I feel bad, and you feel bad, and the seller feels bad, and their agent feels bad and it's bad.
What's worse? When I drive by your house and know you're losing it. Boy do I feel bad. Even after you move out, when I drive by that house, I feel bad. If you get in trouble, I will help you any way I can. I can not make your payments, but I'll list your house, and help you make a plan, and give you boxes if have to move out. And that's really bad....
Listen, the last thing I want to do is to help you get more house than you can afford. So do yourself and me a favor. Get pre-approval/pre-qualified.
Get preapproved. It's a good thing.
Friday, November 18, 2011
Unbranded Virtual Tours
One of the things people don't know about real estate practitioners is that many of the Multiple Listing Services do not usually allow agents to post "branded" visual tours. Branding is material with your name, signage, logo, verbage, anything that would promote your work as in advertising. This is not permitted in visual tours. This is because Multiple Listing Services are purveyors of a system called IDX (Internet Data Exchange). IDX is part of an agreement agents, joining the MLS, make to work with one another, to cooperate, by sharing listings. This means if, for instance, Carol McCall at Re/Max Retro posts a listing into the MLS, I, Karen McCall, over here at United Country, Country Lanes Real Estate am free to share Carol's listing with my clients. Now, I don't want to send Carol's branded visual tours to my buyers and sellers and promote Carol's business. I have agreed to share pictures, to share listing details, to share information, but I have not agreed to advertise for Carol.
Pursuant to keeping a good working relationship with my fellow REALTORS, I have set up an unbranded virtual tour channel on YouTube. This is so that all of the members of the Rutherford Board of REALTORS can send my/your listing to their clients, without sending an advertisment for yours truly.
I understand that in business to put a lot of work into setting up a program you aren't going to get credit for doesn't seem to make a lot of sense - and it wouldn't - except that I know any of my fellow MLS members can share my/our visual tour with their clients and that any of them can bring a ready, willing and able buyer, and sell your property. If my visual tour of your property helps another agent to bring a buyer I'm all for it. I would sooner have 120 agents shareing your listing with thier clients than to have a branded showcase tour trumpeting my achievements online.
Please, feel free to visit my unbranded YouTube Channel anytime. Below you may watch a short tour. I try to keep tours under 2 minutes long. The point is, not to show everything about the property, the point is to pique a potential buyer's interest so that they'll want to see the home in person.
Pursuant to keeping a good working relationship with my fellow REALTORS, I have set up an unbranded virtual tour channel on YouTube. This is so that all of the members of the Rutherford Board of REALTORS can send my/your listing to their clients, without sending an advertisment for yours truly.
I understand that in business to put a lot of work into setting up a program you aren't going to get credit for doesn't seem to make a lot of sense - and it wouldn't - except that I know any of my fellow MLS members can share my/our visual tour with their clients and that any of them can bring a ready, willing and able buyer, and sell your property. If my visual tour of your property helps another agent to bring a buyer I'm all for it. I would sooner have 120 agents shareing your listing with thier clients than to have a branded showcase tour trumpeting my achievements online.
Please, feel free to visit my unbranded YouTube Channel anytime. Below you may watch a short tour. I try to keep tours under 2 minutes long. The point is, not to show everything about the property, the point is to pique a potential buyer's interest so that they'll want to see the home in person.
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