Thursday, May 16, 2013

KS's Seller's Newsletter, May 2013


Hi There,

You haven’t heard from me lately because all of a sudden I’m in a hot market, well… the bottom of the market is hot. The question is will the heat rising from the bottom bubble to the top? It’s inevitable, isn’t it?

By now, you know I’m an optimist…

And then this:
The Ridge at South Mountain is in Foreclosure

 April 30, 2013, and a Notice of Foreclosure takes an entire page of the Daily Courier from top to bottom. All of the unsold land, in The Ridge at South Mountain, a very fine development, will be sold on the courthouse steps. And what will this do to Rutherford County? It depends. It depends on who buys the property, if another developer picks it up to hold for resale, or if the bank sells the lots piecemeal, and that too, depends, on whether they release the lots onto the market slowly, two or three at a time, or dump all of the parcels at once. Will they hold them in inventory for a few years or release them right away? That remains to be seen. And there’s nothing to be done for it, so I’ll keep on keeping on.

In the interim, the bottom of the market is hot. Properties priced lower than the market value are selling. People are shopping for deals and they’re finding some. Transactions have become more difficult as banks lay on more and sometimes onerous guidelines. A lot of deals are falling apart on the way to the closing table and some right at the closing table. But I am in the business of helping people buy and sell real estate and except for keeping an eye on the weather, there’s not much I can do about all that, so I am here, taking fresh pictures, enhancing properties on the internet, and doing what I can do to market the properties I have listed. And toward that end I am playing with the big boys in the industry, listing aggregate giants, Zillow, Trulia, Homes.com and to a lesser extent Realtor.com. I have a paid subscription to Zillow advertising my services and I’m getting calls. As more people begin their search on the internet, they say 90%, it makes playing with the big boys worth while.

There are still problems with geocoding in the rural areas. I have your latitudes and longitudes in the MLS and on file, but sometimes I sit in the living room on Sunday night with my laptop manually mapping your properties so they’ll show up in mobile searches in the right places. So far there’s no app for that.

Someone said at our board meeting that I must have a lot of free time to attend to all of this technical stuff. Not really. We all have 1440 minutes in a day. Last night around 10 pm I was online figuring out how to hook a dual monitor system to the newest computer in my arsenal and this morning I was here before 6 am writing to you. I have to go to the office today for a business meeting and to preview homes we have listed. My new housekeeper asked me how I could work at this pace, and I told her, half the time I’m playing. I work awfully hard to be able to play at this level. Yesterday morning I was up on Cherry Mountain to talk with two potential sellers, and what a gorgeous spring day it was! Iris and some wild azaleas are blooming; the mountain laurel is covered with buds. There were ducks, and a pony, and dogs, both large and small, there were chickens and running streams and springs and lovely people. I made some new friends and came home with a dozen fresh eggs! It wasn’t like work at all – it was like a mini-vacation. So, yeah, I do put in some awkward hours, but I enjoy it, and that, as Robert Frost said, that makes all the difference.


Karen D McCall, Broker, e-PRO®
4 Seasons Homes and Land, Inc
Mobile 828 429-0251 Direct or Text
GVH Office 828 245-9003
KDMcCall.com
PS  Friends, I haven’t ever asked for you to recommend me to your friends and family members, because I know most of you live far away, but I’m going to ask you on the behalf of the buyers and sellers I may, through you, be able to help. If you run across my profile on Trulia or Zillow (and you can do that by visiting the website and plugging in the zip code here, 28018) and review my service, it would help me, and consequently the higher ranking in the site will generate more phone calls, which will in turn help you. Thanks.

Saturday, May 4, 2013

Remodeling Cost Vs Value the National Data Report 2013

It's here and I've found it the 2013 cost versus value report. This comprehensive report by Remodeling Magazine looks at 35 remodeling projects and runs a value proposition. Thinking of doing a little remodeling to inprove your property value? See the Cost Versus Value 2013 Report. Since our area is not listed I picked Charlotte and figure Gastonia is about as close as I can get unless this link will pull in the South Atlantic Region.  You will note that you never recover 100% of the cost of the remodel nor do you increase your resale value enough to justify spending money on a remodel project unless your house is not going to sell without it. You'll find this site informative and enlightening.

A Personal Note

One of my favorite sayings is, "If you keep doing what you're doing, you'll keep getting what you're getting." and I say it a lot lately. You know I decided to leave the franchise I was with and I made the change, carefully, and prayerfully. I choose to hang my license with a company rather than start my own, because I am a great agent, but I am not interested in the day to day business of running a firm. I find it paradoxically deadly dull or terrifying, always one or the other. 4 Seasons Homes and Land, Inc, a small local upstart, with super talent is a good fit for me with my renegade marketing ideas.

The sheer work of changing firms bogged me down for much of March, taking care of my current listings (of which every single one made the move with me - thank you for the vote of confidence). I didn't take on any new business, but in April my market started selling, and so I've been working as hard and as fast as possible for weeks on end, but it's exciting! I've increased my business, which means properties I've listed are selling and I have buyers and together we're riding this comeback wave. This spring I'm taking on a few new listings.

Is this really a comeback? That remains to be seen, and I'll tell you the prices are staying low. More properties are selling, but they're selling for less than they have in the twelve years I've been in the business. But as people press in to grab up the bargains, the tide will rise, and so will the prices. The real estate market is always driven by supply and demand.

But I said this was personal, so let me digress,this business allows me the opportunity to create a win-win. Twice this week I've sat at the closing table and gotten huge Thank Yous from my buyers and from my sellers and the closing attorney and let me tell you - when I have smiles all around the closing table, that makes it all worthwhile. Taking things from contract to closing is harder now than ever, I have Joe Stumpf's list, with 88 problems that might arise during the closing process and the last four problems I've had aren't on his list. So working for that pay check, the one that might or might not be coming makes the payoff in dollars and cents less attractive than ever. Realtors who came into the business with a pure profit motive have gotten out. I believe you've got to love this business to be successful at it. I help people to sell property that isn't working for them anymore and I help people find a place to call, home.

I was fortunate to work for The Real Estate Book for nearly 3 years during the transition period when the market was so unstable and I learned a few things besides how to take a good real estate picture. I learned how to showcase listings in print and online, I learned how to market property far and beyond the MLS. I met nearly every single Realtor in Polk and Rutherford Counties and drafted marketing material and wrote ad copy for quite a few. This was invaluable experience, and as the print ad business began to dwindle I dipped my toes back into real estate and rediscovering how much I love the business. This year, finding my passion and creative energy at an all time high, I have immersed myself whole heartily.

Anyone who knows me knows I tend to stay busy. I get up early and get creative, it's 7:30 on a Saturday morning and I've been up a couple of hours. But I'm playing, and I am living the good life. Yesterday morning I grabbed the Ladybug 2,000 (my new Sport Vacuum cleaner with the shoulder strap) and ran up on the mountain to spiff up a cabin for a showing. While I was there I put up one of my new signs, set the heat pump to 85ยบ, spiffed up the cards agents have left on the counters, left some brand new flyers on the counter and made sure we were ready to show. It was fun, being out on the mountain early in the morning, seeing the wild blueberry bushes that are sprouting all around the tree where my sign is. What fun! Then I rushed home to put together my closing package and to burn Transaction CD's for my buyer and my seller and my office, then I went to town to close, by the office to take my closing packages in, and left there for a little shopping. Came home in time to build most of a CMA and met clients on Cherry Mountain at 6. I visited with them until 10 then came home and fell into bed happy as can be. Today, I don't have to work this morning, but I want to! This weekend I am answering the office phones and so I'm spending some time on this chilly morning blogging, listening to some great training videos, and catching up with the work left on my desk. I am enjoying every day, very much, Namaste and wow  -- God is good.

That's it for now, it's a beautiful day here in Golden Valley, I'm having a good time and I hope you are, too.


Then and Now -- with Real Estate Coach Matthew Ferrara

Wednesday, February 6, 2013

Welcome to Rutherford County Government - North Carolina

Would you love to be able to look things up online? Want to do some research, heard about the Rutherford County GIS but don't know where to find it? You'll find all that and more on the county site: Welcome to Rutherford County Government - North Carolina